They were an arcade giant that made one (1) good and successful home machine, and then loaded it with silly add-ons. They were bleeding money the same way as Atari and 3DO. Meanwhile: devs hated them. Retailers hated them. Fans were tired of their shit. So when the Dreamcast was a genuinely great machine, and its many first-party games were consistently excellent, it simply did not matter. Costs exceeded revenue and they pulled the chute.
Sega was broke.
They were an arcade giant that made one (1) good and successful home machine, and then loaded it with silly add-ons. They were bleeding money the same way as Atari and 3DO. Meanwhile: devs hated them. Retailers hated them. Fans were tired of their shit. So when the Dreamcast was a genuinely great machine, and its many first-party games were consistently excellent, it simply did not matter. Costs exceeded revenue and they pulled the chute.