Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
That’s not enough to make it to the next major city over in some parts of the US ; sure for a daily driver commute vehicle with a charger at each end that’s great, but if you have to leave for any reason (such as say, a natural disaster like a hurricane that just hit), you’re fucked. Having to own multiple vehicles isn’t a solution, or an option for many.