48-page report citing Ars Technica urges FTC, FCC investigate connected TV data harvesting. Gen AI, potentially racially discrimniatory practices head concerns.
For example, Amazon Web Services and ad-tech company TripleLift are working with proprietary models and machine learning for dynamic product placement in streamed TV shows. The report, citing a 2021 AWS case study, says that “new scenes featuring product exposure can be inserted in real-time ‘without interrupting the viewing experience.’”
Peacock is also working with TripleLift to develop “In-Scene” Peacock ads that owner NBCUniversal says it’s currently testing:
When a user plays episodic content, your brand’s product or message is dynamically placed in the frame of targeted scenes, creating a non-interruptive ad experience that aligns the programming with your campaign theme/goals.
This could be hilarious when your omegaverse softcore porn drama gets plastered with prune juice, old people pill adverts, and trump propaganda on everyone’s shirts, tattoos, jock straps, voice lines and whatever else the AI can scrounge up. “It totally fits with the narrative!”
Am I reading this wrong or are they literally hijacking a shot in the content by placing a product in there?
Sounds like they could literally go in there and replace the kid watching tele-shopping in a movie with watching a literal ad made to look like it’s genuinley in the movie.
Tbh could be worse replacing an ad placement with another (say adidas to nike).
Personally actually be worse would be replacing an ad relevant to the movie (like an advertisement for the newest tool the protagonist always needed to progress)
This could be hilarious when your omegaverse softcore porn drama gets plastered with prune juice, old people pill adverts, and trump propaganda on everyone’s shirts, tattoos, jock straps, voice lines and whatever else the AI can scrounge up. “It totally fits with the narrative!”
Am I reading this wrong or are they literally hijacking a shot in the content by placing a product in there?
Sounds like they could literally go in there and replace the kid watching tele-shopping in a movie with watching a literal ad made to look like it’s genuinley in the movie.
It’s exactly that. Detect where there are ads in a scene ( a panel for example) and replace the space with their own ads.
Tbh could be worse replacing an ad placement with another (say adidas to nike).
Personally actually be worse would be replacing an ad relevant to the movie (like an advertisement for the newest tool the protagonist always needed to progress)
Kind if reminds me of the scene in The Truman Show when they talk about the cereal to the hidden camera.
😏