A retired gas industry executive, a shadowy “grassroots” group and a controversial media company are spreading misinformation while turning residents against a proposed solar farm — and each other.

Then a new “grassroots” organization materialized and invited locals to an elaborate event billed as a town hall, with a keynote speaker who denied that humans cause climate change.

Someone sent text messages to residents urging them to “stop the solar invasion” and elect two county commission candidates who opposed the solar farm. And one day this past March, residents received an unfamiliar newspaper that contained only articles attacking Frasier Solar, a large project that would replace hundreds of acres of corn and soybeans with the equivalent of 630 football fields of solar panels.