holy fuck, the event was held at the Warner Bros lot because Musk and whoever’s balls he’s buttering at WB assumed that would mean he could use the Blade Runner still without licensing it (via The Verge):

Though WBD owns some licensing rights for Blade Runner 2049, because the event would be live-streamed internationally, clearance for the images had to come from Alcon directly. And when Alcon’s legal and licensing departments were made aware of the situation, they sent back a firm refusal to the interested parties “so that there would be no mistakes in the conduct of the event.”

Along with the larger copyright infringement, Alcon also says it was never made privy to any of the agreements between Tesla and WBD that would have been necessary before the We, Robot event. Along with giving Tesla the ability to use Warner Bros.’ lot and equipment, Alcon believes that agreement also included a promotional element that “allowed or possibly even required Tesla expressly to affiliate the Cybercab with one or more motion pictures” from the studio’s catalog.