Agreed on the emotional intelligence approach. I’m tired of democrats thinking logic and facts will just sway everyone and then being all high and mighty when that doesn’t work on some people.

The whole thing with Trump being weird was an excellent attempt at actually messaging in a way that resonates with people. There’s a reason ads for stuff like cars and medicine focus more on happy experiences and not on what the product actually is.

We need to be building a brand identity, shaping how people feel about us and focusing less on the raw facts and logic. It doesn’t work on seemingly most Americans, continuing to use it despite the lack of results really makes me question whether we really are controlled opposition.