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PC Gaming@lemmy.ca · 15 hours ago

Activision spent a movie blockbuster's budget on Black Ops 6 marketing.

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Activision spent a movie blockbuster's budget on Black Ops 6 marketing.

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PC Gaming@lemmy.ca · 15 hours ago

Activision Spent a Movie Blockbuster's Budget on Black Ops 6 Marketing

The question remains, has their marketing budget surpassed the development budget?

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ByteOnBikes@slrpnk.net
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7 hours ago
This is going to sound weird but I volunteered as a parent on a school field trip. And all the preteens (boys and girls) were talking about CoD.

My tinfoil hat assumption is that they’re continuing to buy their way into social relevance.

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