Rising costs and inflation eroded support among Latino men and Black men in some swing states.

Summary

Donald Trump’s victory over Kamala Harris in the 2024 election was propelled by notable shifts among Latino and Black voters, particularly men in key swing states.

Trump garnered 45% of Latino and 13% of Black voters nationally, up from his 2020 support levels.

Latino men favored Trump 54%-44%, citing his focus on inflation and rising costs as reasons for their support. Trump also gained with Black male voters in places like Pennsylvania, where 24% backed him.

Despite Harris’ efforts to appeal to these groups, her support lagged, with some Democratic leaders attributing this shift to insufficient outreach and economic concerns among working-class voters.