As part of Zero Motorcycles’ new approach to affordability, the California electric motorcycle maker is increasingly relying on strategic partnerships...
It’s like for every article about the e-motorcycle industry being rejected by consumers, there are three featuring companies in the process of committing business suicide.
Why force a round peg into a square hole? It’s not even a slow growth industry, it’s literally one that’s in decline.
Fortnine did a video a few years back about this topic, but there have been multiple articles (posted here) of e-moto companies going under recently, so the trend doesn’t seem to be improving.
The problem is that they don’t fill a need, and don’t offer benefits over ICE motorcycles. Until that changes, they don’t really fit anywhere.
Don’t get me wrong, they are selling, but they aren’t selling at a pace you’d expect them to.
It’s like for every article about the e-motorcycle industry being rejected by consumers, there are three featuring companies in the process of committing business suicide.
Why force a round peg into a square hole? It’s not even a slow growth industry, it’s literally one that’s in decline.
Evidence thereof? The dealership by me is constantly selling their Zeros.
Fortnine did a video a few years back about this topic, but there have been multiple articles (posted here) of e-moto companies going under recently, so the trend doesn’t seem to be improving.
The problem is that they don’t fill a need, and don’t offer benefits over ICE motorcycles. Until that changes, they don’t really fit anywhere.
Don’t get me wrong, they are selling, but they aren’t selling at a pace you’d expect them to.