Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • slaacaa@lemmy.worldEnglish
    8·
    21 hours ago

    Exactly. If they weren’t manufacturing and selling plastic trash, people wouldn’t buy it. I try to limit my plastic use, and recycle what I use, but that is not enough.

    Single use plastics should be banned fully, coke and other companies could sell their stuff in glass or harder, reusable plastic.