The Swedish plant-based company has been in a long-running legal battle with Dairy UK, the trade body for Britain’s dairy industry

I’ll probably stick to asking for oat milk instead of “porridge water” or whatever the new mandated name will be. To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.

  • ᴇᴍᴘᴇʀᴏʀ 帝@feddit.ukEnglish
    22·
    7 days ago

    But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.

    I Can’t Believe It’s Not Butter seem to have no bother. Perhaps it’s just Big Milk at work.