Google Search Results Are Personalized - Try Without Personalization
www.seroundtable.com
Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are personalized - Try without personalization" and clicking on that would then flip to Google showing "Results are not personalized."

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization.

  • seaQueue@lemmy.worldEnglish
    2·
    17 days ago

    This change makes Google suck a tiny bit less by empowering users to disable some of the surveillance driven adtech in search results.

    Is it a meaningful improvement in how Google operates at scale? No, not really. The DOJ is advocating the complete breakup of Google, the divestiture of Android and Chrome as well as reining in Google’s AI training data scraping - turning off personalization more easily doesn’t even register on that scale. If anything this tiny change is part of a campaign to appear to be changing corporate behavior while Google waits for the incoming administration to ignore current DOJ findings.

    • hate2bme@lemmy.worldEnglish
      1·
      17 days ago

      Thanks for the reply. Sounds like it will still suck. What engine do you recommend? I use the duck

      • seaQueue@lemmy.worldEnglish
        2·
        17 days ago

        Most of the time Google is still the most useful. If I care about privacy I use duck duck go via TOR.

        According to friends You.com and perplexity are pretty good on some topics, and I’ve used chatgpt to summarize and explain things I wanted to learn.