The UK government is banning daytime TV adverts for sugary foods like granola and muffins in its battle against child obesity, branding such popular items as junk food.
The latter is called “doctor shopping” and it absolutely happens.
The goal of the advertisement is to have the patient be interested, not the doctor. Admittedly some doctors are not up to date on the latest obscure cutting edge treatments, so there is some possible benefit. However, most doctors are capable of performing cost benefit analyses and understanding side effects, but when a patient comes in asking for a medication, it definitely tips the scales towards the medication.
Well, also there are medical sales people / pharma sales reps, usually attractive women, that go to doctors offices, take them out to lunch, and give them a ton of shit like free samples and golf clubs and whatnot. Have the product name recognition out there from the commercial helps with all this.
The latter is called “doctor shopping” and it absolutely happens.
The goal of the advertisement is to have the patient be interested, not the doctor. Admittedly some doctors are not up to date on the latest obscure cutting edge treatments, so there is some possible benefit. However, most doctors are capable of performing cost benefit analyses and understanding side effects, but when a patient comes in asking for a medication, it definitely tips the scales towards the medication.
Well, also there are medical sales people / pharma sales reps, usually attractive women, that go to doctors offices, take them out to lunch, and give them a ton of shit like free samples and golf clubs and whatnot. Have the product name recognition out there from the commercial helps with all this.