China is rapidly advancing its global propaganda strategies through international communication centers (ICCs), with over 100 centers established since 2018 — most since 2023. These centers aim to amplify the Chinese Communist Party’s (CCP) voice on the international stage, targeting specific audiences with tailored messaging (a strategy known as “precise communication”). ICCs coordinate local, national, and international resources to build China’s image, share political narratives, and promote economic partnerships.

By leveraging inauthentic social media amplification, foreign influencers, and collaborations with overseas media, ICCs advance China’s multi-layered propaganda approach. For instance, Fujian’s ICC reportedly manages TikTok accounts targeting Taiwanese audiences, likely including a covert account that is highly critical of the Taiwan government called Two Tea Eggs. On YouTube, the same ICC promotes videos of Taiwanese individuals praising China. These centers are strategically positioned to promote China’s interests during geopolitical crises, despite challenges like limited credibility and resource constraints.