AI Features Fail to Impress iPhone and Samsung Users, but Better Mobile AI Could Spark Loyalty Shift Among iPhone Owners
Key Findings
- 73% of iPhone users and 87% of Samsung users say AI features add little to no value, highlighting widespread apathy across both brands.
- 16.8% of iPhone users (1 in 6) would however consider switching to Samsung for better AI features, compared to only 9.7% of Samsung users willing to move to Apple.
- AI Matters More to iPhone Users, 47.6% say It’s key in choosing a new phone vs. 23.7% of Samsung users
Highlights from the survey
- Among the most popular AI features are ‘Writing Tools’ (72%), ‘Notification summaries’ (54%), ‘Priority Messages’ (44.5%), ‘Clean Up in Photos’ (29.1%), and ‘Smart Reply in Mail and Messages’ (20.9%) for iPhone AI users and ‘Circle to Search’ (82.1%), ‘Photo Assist’ (55.5%), ‘Chat Assist’ (28.8%), ‘Note Assist’ (17.4%), and ‘Browsing Assist’ (11.6%) for Samsung AI users. Respondents were allowed to select multiple options.
- When asked how Apple Intelligence compares to Galaxy AI, the responses from iPhone AI users were: 15.4% said Apple Intelligence is better, 5.9% said Galaxy AI is better, 32% admitted neither is better, and 46.7% did not know enough about AI to draw a comparison. Responses from Galaxy AI users were: 3.8% said Apple Intelligence is better, 7.8% said Galaxy AI is better, 75.4% polled nothing is better, and 13% did not know enough about AI to make a comparison.
- Smartphone users in general are unsatisfied with the existing AI features as the survey recorded 73% of Apple Intelligence users and 87% of Galaxy AI users stating the new features to be either ‘not very valuable’ or they ‘add little to no value’ to their smartphone experience.
- iPhone users showed relatively higher interest in mobile AI than Samsung users as almost half (47.6%) of iPhone users reported AI features as a ‘very’ or ‘somewhat’ important deciding factor when buying a new phone vs. 23.7% of Samsung users who said the same.
- Around 1 in 6 iPhone users (16.8%) said they would consider switching to Samsung if they offered better AI features while a relatively lower 9.7% of Samsung users would consider moving to Apple for better AI features. The percentage of users loyal to the brand declined more notably (from 92% in 2021 to 78.9%) in the case of Apple, compared with Samsung (from 74% in 2021 to 67.2%). AI is not that important to justify a switch according to the remaining 4.3% of Apple users and 23.1% of Samsung users.
- Apple users (11.6%) are more likely to pay for a subscription to use AI services than Samsung users (4%). However, most smartphone users (86.5% of iPhone AI users and 94.5% of Samsung users) said they would not pay to use AI. A mere 1.9% of Apple users and 1.5% of Samsung users are still undecided on whether they would pay an AI subscription.
- Not updating to the latest software (57.6%), not finding them useful (36.7%) and inaccuracy (18.2%) are among the top reasons for not having used AI features according to iPhone users with an AI-supported model, whereas Samsung users revealed top reasons to be not finding them useful (44.2%), inaccuracy (35.5%), privacy and security concerns (30.1%) and not updating to the latest software (19.7%). Respondents were allowed to select multiple options.
AI adds negative value for me in the sense that I would pay more for a phone without it (not that I should have to pay more for less). I don’t trust AI to handle my data responsibly. Even primitive AI like autocorrect creates more mistakes than it fixes for me. AI’s power consumption far out weighs its utility.
I do find Roko’s Basilisk at least entertaining though.
I would pay more for a phone without it (not that I should have to pay more for less).
Sounds like being a vegetarian on the road.
Finally some uplifting news!
The only way to keep driving stocks up is to constantly come up with new shit.
But the fact is the home computing boom and even mobile phones was an anomaly. That growth is unsustainable.
However since stock prices are just investors opinion, companies have decided to just declare AI implementation is ground backing and everyone wants/needs it. So among investors they’ve just created this disconnected reality that it was, and now it clearly isn’t.
This reckless behavior among corporations in a hyper capitalist society often causes collapses. With this kind of concentration of wealth, it doesn’t take many rich out of touch assholes panicking and taking their money out to fuck literally everyone over.
A handful of billionaires could wipe out everyone’s 401k in afternoon. If they pulled their money out of banks, there’s not the liquidity for everyone else too.
Glad I don’t have my money in banks then.
Regardless of what that vague statement means, you probably have zero reason to be as confident as you sounded.
But I’m not going to guess which method you’re alluding to.
I can’t speak for that guy, but all my money has been spent stocking the decommissioned missile silo I bought with lifesaving medicine, painkillers, contraceptives, cigarettes, gasoline and diesel, pornography, alcohol, ammunition, and over a hundred tons of highly processed junk food. No cash and no gold, only irreplaceable commodities. If society collapses, I will have a stranglehold on what people won’t do without, and I will parlay that into ruling the ashes like a god. An angry god. Primitive future societies will not remember my real name, but human development will be permanently degenerated by the generations of shameful blood sacrifices intended to appease The Defiler. Or The Iron Hand. I can’t decide which to go with yet.
Oh hi Elon
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“Fall Short”? Dude, in anyone’s book that’s “Abysmal Failure”.
Oo I am wondering how much info ppl put into ai Labrats XD We all gonna have fun for centuries when all of it leaks out …
