They get so addicted to the dopamine feedback of upvotes and follower counts and occasionally actual money that they abandon themselves in hopes of becoming exactly the person that will get them the most dopamine feedback.
Everyone that participates in social media suffers from it to a small degree but there is a threshold upon which it can turn you into a p-noid zombie, which is typically right around the fame threshold.
The only way back is for your entire profile and sometimes career to come crashing down around you.
I say a lot of people get posters madness.
They get so addicted to the dopamine feedback of upvotes and follower counts and occasionally actual money that they abandon themselves in hopes of becoming exactly the person that will get them the most dopamine feedback.
Everyone that participates in social media suffers from it to a small degree but there is a threshold upon which it can turn you into a p-noid zombie, which is typically right around the fame threshold.
The only way back is for your entire profile and sometimes career to come crashing down around you.