Chinese users of Shanghai-based Xiaohongshu, known as Rednote, welcome American arrivals to the platform.
While the exact number of downloads is unknown, the Apple store put Xiaohongshu – which does not have an official English name but means “little red book” – as the No 1 free-to-use social media platform across all free iPhone apps in the US.
The exodus of “TikTok refugees” has been spurred by mounting concerns over the app’s fate in the wake of last week’s Supreme Court oral arguments, in which the justices seemed to lean towards national security over free speech.
US influencer Nuha – who has more than 1.5 million followers on TikTok and about 135,000 on Instagram – is among those signing up for Xiaohongshu’s blend of e-commerce and user-generated content.
It’s also interesting because a ton of accounts are getting banned after their first post because they aren’t aware of all the rules/censorship. Although to be fair, the entire app was 100% mandarin until a couple days ago.
A few rules/guidelines I found/was able to translate:
-No posting another’s content without written permission
-No flashing of wealth or use of beauty filters that significantly alter your appearance
-No medical or dietary advice allowed