The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
I actually think in this case it’s the opposite-- your expectations of the term “AI” aren’t accurate to the actual research and industry usage. Now, if we want to talk about what people have been trying to pass off as “AGI”…