Summary
Despite conservative pressure and Trump’s executive order ending DEI in the
federal government, companies like Delta Air Lines, Costco, and the Cleveland
Cavaliers are maintaining their diversity initiatives. Experts argue that DEI
programs improve profitability, retention, and innovation, making them a
business imperative. Some corporations have scaled back efforts post-Trump’s
re-election, fearing backlash. However, leaders defending DEI say it aligns with
long-term business success and consumer expectations. Activists warn companies
rolling back DEI may lose support from diverse customer bases.
No, but their dedication to the program in spite of the current administration’s preference clearly puts them apart from companies such as John Deere and Target.
No, but their dedication to the program in spite of the current administration’s preference clearly puts them apart from companies such as John Deere and Target.