Not sure if this letter would really find him which started off with one product category (in case an assistant does it for him) to eventually expand on the overall state for some hopeful change maybe.

SUB: MacBook Pro - Why can’t we have nice things from Apple anymore?

Stop being too calculative if not indecisive and give people 12-bit Rec.2100 Colour Gamut Tandem-QDEL (not to be confused with the non-emissive type display called QLED: https://arstechnica.com/gadgets/2024/04/meet-qdel-the-backlight-less-display-tech-that-could-replace-oled-in-premium-tvs/) displays which is the first modern display to get rid of sample & holds limitations, uses native rolling-scan or even frame-stacking (sub-field-drive), and is able give us back the 1:1 dynamic:static resolutions we have with CRT displays; this would also mean 120Hz would be enough for a smooth and low-latency gaming experience while your present top of the line MacBook Pro has an embarrassing nowhere to be seen 90ms as opposed to less than 1ms even on modern TVs. It would also be great for offering much higher subpixel-resolutions, finer dot-pitch and so on as-well-as 16-bit colour gamut if desired which haven’t seen an upgrade in implementation from Apple since 10-bit DCI P3 was introduced with iPhone 7 where 2015 was a decade ago!

I don’t understand how a multi-trillion dollar company is stagnating in hardware, software, services… all at one go while a talented youth of 5 or 6 just came with DeepSeek in six months which should have been Siri despite having +16yrs of first mover advantage as if the Alexa era wasn’t alarmingly eye opening enough. The only thing you care about is either a revenue generating automatic farm aka subscriptions like Adobe while not looking at the big picture or completely never bother to connect the dots like take the state of iWork vs Microsoft Office even though the later is a copy of the former. I look at Evernote to Obsidian and stand betwattled that they come from the former juniors at Apple Notes team or you’re willing to suppress the true potential of iPad till this day and even have the audacity with iPad ‘Pro’ for iPadOS.

It seems you’ve assumed the role of an ostrich who’s behaviour in nature is to just bury its head in the ground whenever it senses danger which is why it could never evolve into a flying bird as opposed to a penguin, what I don’t understand is that you’re already a billionaire in US dollars (1000+ millions dollars) which is beyond enough for someone who also isn’t 30 (one is more likely to lose their motor functioning skills like Joe Biden at 80) where Apple as a company is already sitting atop multi-trillion dollars in valuation enjoying its best time as-long-as democracy hasn’t met its end, what the hell are you waiting for and why don’t you use your limited remaining time to become the second coming of a legend after Sir Steve Jobs and an example of a successor for multiple generations to come even going down in history books of what a CEO if not a successor should be instead of continuously dragging things at an annoying level? Even when cat is out of the bag, you’re still penny pinching with RAM and SSD prices with the worst price-to-offering ratio or take 5GB iCloud Storage in 2025 for example while I have a similarly ‘free’ 50GB BOX account back from 2012 which you’re embarrassingly charging your customers with a subscription fee. You don’t have to search for the next big thing like like AR-VR glasses or some futuristic Ironman tech but refocus on the existing where Steve Jobs’ vision was limited by his technological time whether it’s Siri or simply the need for moving from GB → TB in memory and storage to Solid State Batteries being innovated in China to Global Shutter Image Sensors being realised in Japan or the race to moving from existing classical computers to quantum ones first on your desk and then on your palm aka the MacBook and iPhone while you’re still stuck with 16GB RAM and 512GB SSD in a MacBook ‘Pro’ for a dongle life in the age of machine learning advancement.

It’s just perplexing to me that Xiaomi could come up with an electric car and can replace Tesla at a moment’s notice if they find the confidence to enter US while a decade wasn’t enough for Apple and all you could think was an uninspiring van as the next big thing in a world where cars are an object of desire if not aspiration to one’s extension. You need to come out of that bubble for what you’re known for even if it’s the most reputable thing of your career to change your way of thinking first. You basically have an infinite resource of whether it’s money, talent or trust but the problem here is the captain in charge of the direction and I sure hope you have at least learnt one thing from Sir Steve Jobs if years of his interview available free on YouTube wasn’t enough, don’t choose another xerox copy of yourself as the successor no matter how useful you were for the time… otherwise the next phase would be the undoing of all that.

Please, it’s time to reflect and the time is now.