Tariffs aside, regulations mean the EU rarely imports certain US products, such as meat and dairy.
Archived version: https://archive.is/newest/https://theconversation.com/eu-consumers-dont-trust-us-goods-a-look-into-trumps-trade-deficit-claims-249315
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I lived in the US and elsewhere, and I also travel. Chicken in the US is at best flavorless. Food overall is of lower quality. Even US brands and fast food chains taste better outside the US.