Anyway, based on their terms, the customer data is definitely the actual product. In addition, the wording makes it seem likely that the de-identification is pretty weak.
Further details that should give anyone pause.
Admitting to not respecting “Do Not Track” signals, because they are not legally required to:
Mention of collecting data about gender at birth, whether one regularly sleeps with a partner, and menstrual cycle regularity:
These guys are creepy as fuck, without even getting to the possible backdoor. They are selling customer data with a contractual pinky-swear to not re-identify the data (this being mentioned, to me, means that there is a plausible means to do so). So.
What kind of creepiness could this data be used for?
Potential for blackmail/kompromat. (using sensors to detect patterns of sexual activity that could be infidelity or “sexual deviancy”)
Targeting people who may have had abortions.
Signs of not following religious doctrine (premarital sex, sex for purpose other than procreation, etc)
Checking whether the person is home and likely sleeping.
Spying on employees during their off-work hours (not that it’s ok during work hours) and/or scrutinizing sick leave.
There are a lot more possibilities. Way too dystopian and creepy.
I just looked at their Privacy Policy/ToS.
EDIT: Accidentally hit post.
Anyway, based on their terms, the customer data is definitely the actual product. In addition, the wording makes it seem likely that the de-identification is pretty weak.
Further details that should give anyone pause.
Admitting to not respecting “Do Not Track” signals, because they are not legally required to:
Mention of collecting data about gender at birth, whether one regularly sleeps with a partner, and menstrual cycle regularity:
These guys are creepy as fuck, without even getting to the possible backdoor. They are selling customer data with a contractual pinky-swear to not re-identify the data (this being mentioned, to me, means that there is a plausible means to do so). So.
What kind of creepiness could this data be used for?
Potential for blackmail/kompromat. (using sensors to detect patterns of sexual activity that could be infidelity or “sexual deviancy”)
Targeting people who may have had abortions.
Signs of not following religious doctrine (premarital sex, sex for purpose other than procreation, etc)
Checking whether the person is home and likely sleeping.
Spying on employees during their off-work hours (not that it’s ok during work hours) and/or scrutinizing sick leave.
There are a lot more possibilities. Way too dystopian and creepy.
Sounds like they’re from Texas.
Edit: Nope. New York somehow.
Trash company with a trash CEO. Until we start treating digital privacy on the same level as physical privacy, this sort of stuff will continue.