- they want repeat players (users)
- they repeat a formula that sells
- when it doesn’t, they look to “adjust” it with something new and preferably cheap
- they give free samples to spread word of mouth
- they try to lock people into their environment
- they always want people to chase the next high
- looking for ways to keep you hooked on something for as long as possible
- they try to use their formula in all their products
It’s OK. This is a shower thought. It doesn’t need to stand up to rigorous scrutiny.
Thank you, it seems the scope of the thought was a lot more open-ended than I imagined.
Was thinking in the line of the how the big game companies seem to try to hook people onto their game experiences and when one hits it big, how they attempt to moderate that experience around trying to keep it at a level that is akin to selling cigarettes.
It is like they are trying to find that “magic addictive formula” and try to be the sole provider of that experience to keep a person coming back to them.
Have you heard of “engagement optimised match making”? Have a look on YouTube.
Yes, that is a good idea around what I am thinking in regards to the “magic addictive formula”
They have a system in play that optimises the play experience in a way that is rewarding to “addictive habits” and attempts to “encourage” a habit that leans towards an addiction.