Summary

Tesla’s European sales dropped 45% in January, with market share falling from 1.8% to 1%.

This decline comes as CEO Elon Musk faces backlash over his political interventions, including support for Germany’s far-right AfD and ties to Donald Trump’s administration.

Tesla sales plummeted in Germany and France, and it trailed Chinese EV rival BYD in UK registrations.

Despite Tesla’s slump, Europe’s electric vehicle market grew by 34%, with Germany, Belgium, and the Netherlands posting strong gains.

  • atzanteol
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    18 hours ago

    I think most CEOs understand that your brand should not be tied to you personally.

    • jaybone@lemmy.world
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      14 hours ago

      This seemed to really come out with small businesses during the pandemic. Where small business owners like for restaurants and shops would openly advertise (to put it mildly) their stance on masking which in turn tied into their political beliefs.

      I always thought that was dumb, (in a two party system) as you were effectively alienating half of your potential customers.