In the note, shared internally and viewed by the New York Times, Brin urges staff working on Google’s Gemini AI projects to put in long hours to help the company lead the race in artificial general intelligence (AGI).

Some have praised Brin’s commitment to pushing the company’s success, but others argue that his approach reflects an outdated and harmful mindset.

“The hustle-centric 60-hour week isn’t productivity—it’s burnout waiting to happen,” wrote workplace mental health educator Catherine Eadie in a post shared by LinkedIn’s news editors.

Others said they feel that hard work is essential for success, with a COO of a business analytics business writing, “Brin is just being honest—successful people have always put in long hours."

  • reiterationstation@lemm.ee
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    1 day ago

    I work 60-100 hours a week because I own my business.

    They aren’t “working” in the same way I am or you are. They don’t work their businesses. Their hobbies social life and business are all blurred. That’s why they can make the claim they are always working but it’s not the same thing.