Same with the SAQ in Quebec and although it very closely follows the LCBO in total L sold (which is scary considering the difference in population and the fact that alcohol is more broadly available outside the crown corporation), it’s the biggest importer of alcohol in the world because Ontario buys a much bigger proportion of Canadian alcohol compared to Quebec…

But Jack Daniels itself though, Ontario is probably a bigger market because Ontarians drink more strong alcohol and Quebecois drink more wine…