Duolingo’s Head of UX, Mig Reyes, announced that the company is replacing the term “UX Design” with “Product Experience (PX) Design” to better reflect its product-led focus.
Mixed reactions among designers, with some viewing it as a strategic rebranding and others as a marketing tactic. This change highlights the (pointless?) evolving nature of design terminology in the industry.
Hard to read that as anything but “the user is not who we’re designing for”.