I’m interested on others’ thoughts on this. I got into Moomin after Finnish family started gifting me mugs, and I now have a sizable collection. To me as a foreigner, the mugs were my gateway to the actual books. Is your experience that the children around you are getting burnt out on Moomin before they’re old enough for the books?
Moomin mugs is a wildly collectable item in whole of North Europe lol. It’s kinda crazy how popular they are. People sell old limited edition mugs for top dollar on the marketplace