Once it blows over they’ll recover. There’s too many examples of other industries doing exactly that… Hell, even Activision Blizzard, famous for Bill Cosby suite, breast milk thiefs, CEO threatening to have his secretary assassinated, sucking up to China etc etc.
People swore off to never touch them again, but they’re one cinematic away from being back in the game.
With cars, not everyone can afford new one, so your sample size is much much smaller, easy to “boycott” something you weren’t going to buy.
We’re under no illusion, people online just want to be part of a movement. But statistically, 80% of people were never going to get one to begin with. And I’m being generous with their marketshare.
With Activision Blizzard, anyone can say “Yeah, fuck those guys!” then buy the latest game when it releases, and nobody is the wiser.
With Tesla, they’re getting vandalized on the streets. Insurance rates are hiking. It has social stigma attached. You can’t buy a Tesla and hide the fact that you have it. It comes with social backlash.
Even the folks who had no intention of buying one can contribute to that public sentiment, and as long as that social backlash remains, it’ll be effective at dissuading people from buying them.
Tesla’s problem is that it fundamentally isn’t in a good place even without Musk’s recent infamy. It’s no longer the only game in town and it’s become common enough that it’s unable to just rely on glowing reviews from true believers to gloss over manufacturing flaws, bad design, and frequent recalls. Musk and the negative consumer sentiment (particularly among their core market) have really accelerated the fall, but clouds started gathering when they missed earnings projections well before any boycotts were organized.
Give it 3 months.
Once it blows over they’ll recover. There’s too many examples of other industries doing exactly that… Hell, even Activision Blizzard, famous for Bill Cosby suite, breast milk thiefs, CEO threatening to have his secretary assassinated, sucking up to China etc etc.
People swore off to never touch them again, but they’re one cinematic away from being back in the game.
With cars, not everyone can afford new one, so your sample size is much much smaller, easy to “boycott” something you weren’t going to buy.
We’re under no illusion, people online just want to be part of a movement. But statistically, 80% of people were never going to get one to begin with. And I’m being generous with their marketshare.
With Activision Blizzard, anyone can say “Yeah, fuck those guys!” then buy the latest game when it releases, and nobody is the wiser.
With Tesla, they’re getting vandalized on the streets. Insurance rates are hiking. It has social stigma attached. You can’t buy a Tesla and hide the fact that you have it. It comes with social backlash.
Even the folks who had no intention of buying one can contribute to that public sentiment, and as long as that social backlash remains, it’ll be effective at dissuading people from buying them.
Tesla’s problem is that it fundamentally isn’t in a good place even without Musk’s recent infamy. It’s no longer the only game in town and it’s become common enough that it’s unable to just rely on glowing reviews from true believers to gloss over manufacturing flaws, bad design, and frequent recalls. Musk and the negative consumer sentiment (particularly among their core market) have really accelerated the fall, but clouds started gathering when they missed earnings projections well before any boycotts were organized.