A battle cry heard across the country is galvanizing Canadians amid U.S. President Donald Trump’s threats of annexation and the ongoing tariff dispute between the neighbouring countries.

‘Elbows Up!’ gained notoriety following Canadian actor Mike Myers’ appearance on the March 1 episode of Saturday Night Live, though its origins date back to the hockey playing days of the legendary Gordie Howe.

“I think, as a country, we’ve always been really quiet about our patriotism,” Carolyne Scramstad, a Winnipeg graphic designer, told CTV News. “And in light of recent events, I think it’s pretty important as a country that we are a little bit louder about how much we love Canada because it’s worth loving.”

Scramstad runs an online store called Real Salty Design Co., selling clothes, accessories and other products.

A few days after Myers’ declaration on U.S. network television, Scramstad joined the ‘Elbows Up!’ movement with a design of her own – a fed-up looking beaver playing hockey in an unmistakably red Team Canada jersey.