The Conservatives are using the final week of the election campaign to run advertisements where older men are telling other older men to vote for the party — a closing argument that would have been unthinkable only months ago, political advertising experts say.
In new television ads that are airing regularly during the heavily watched NHL playoffs, the Conservatives are playing one spot in which two seniors are golfing and discussing how tough life is for their children, and another where former prime minister Stephen Harper endorses Conservative Leader Pierre Poilievre.
Neither commercial shows images of Poilievre.
“We’re living in an upside-down world this campaign. Voters that were bedrock Conservative voters in the Harper era now need to be won over. And these are the boomers, 50-plus males,” said Dennis Matthews, president of Creative Currency and a former advertising adviser to Harper.
I’m a 58 year old man and I will never vote for a party whose members want to take away a woman’s right to choose, to take away everyone’s right to love who they want, to marry who they want, and to identify how they want. I will never vote for a party that has nothing but grievance and hate as the core of their message.
Canada deserves better.