As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow’s laboratory desk.
Tampow is part of the team at Sensient Technologies Corp., one of the world’s largest dyemakers, that is rushing to help the salad dressing manufacturer — along with thousands of other American businesses — meet demands to overhaul colors used to brighten products from cereals to sports drinks.
“Most of our customers have decided that this is finally the time when they’re going to make that switch to a natural color,” said Dave Gebhardt, Sensient’s senior technical director. He joined a recent tour of the Sensient Colors factory in a north St. Louis neighborhood.
Last week, U.S. health officials announced plans to persuade food companies to voluntarily eliminate petroleum-based artificial dyes by the end of 2026.
Why are Republicans so enthralled with eating bugs? I’ll take the beet juice, but I’d rather eat some oil than bugs.
I’m good with the bug juice instead of petroleum. Eating that has never killed anyone (that I know of) vs drinking some tar sands’ slop.
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Go ahead and produce a dye for them, nobody is stopping you.
How about neither, lol. They’ll come up with some healthy synthetic dye fast enough if enough money is on the line.
The dyes we already have are safe and banning them is unnecessary in the first place.
If food is less pretty, maybe our fat asses will eat less of it.
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When coloring stuff with Carmine (used for ~3000 years by now) becomes a revolutionary idea in the US…
PS: Also civilised regions are actually thinking about replacements as that color is often used in food that would be vegan without it.
