As soon as things are big enough here, there will be the potential to profit, and they’ll find a way.

Fediverse can only win by keeping its ground, by speaking about freedom, morals, ethics, values

There are only a small core of people (ok, a lot of people, but a very small percentage of social media users) who value those things enough to push back effectively against a glitzy, well-funded corporate implementation. At the peak of the reddit protest, their traffic only dropped by 18%, and that’s a lot of people who were locked out of content, not just the ones who were actively choosing to protest.