Want a job? You better express faith in the hustlegrind and demonstrate servile obedience to the slogans and varying woo on LinkedIn.
Got a job? Your next meeting is going to be a loyalty building exercise with infantile loyalty slogans and humiliating rituals of compliance.
Going out to eat? You’re likely going to see pretentious slogans about hustlegrinding on the walls, the tables, and the flair pins of the acolytes coming to your table.
Watching unfiltered TV? Get ready for a different life-changing epiphany message in each commercial, especially if it involves wheels and goes vroom vroom. It may even tell you that if you buy the wheeled treat you must be a hustlegrinder that is ahead of the pack and makes no excuses.
Listening to music while driving somewhere? Time to hear about the latest viral grift that is totally about making a difference (in the pocketbook of the influencer fuck trying to get you on board).
Getting something at the store? You’re going to be passing by the soulless grinning husks of a few influencers peddling their sugary trash to children while sloganeering about their magical hustlegrind journey on the packaging.
Sure there’s blockers and filters, but even those sometimes remind me of the relentless downpour of pseudo-philosophical white noise that is ringing out pretty much all the time, everywhere.
Hustle hustle hustle. Everything you do and especially everything you buy is a grandiose statement of identity and you better keep up.
That kind of stuff has not much impact on me. Im cool with just being comfy and lazy on the job. I do the bare minimum to get by and not one bit more. I dont see the appeal of breaking my back so my boss can buy another Yacht. If I could work less I would do it.
That said I agree that hustle culture stuff is very prominent and in your face these days.