The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • marty_relaxes@discuss.tchncs.deEnglish
    21·
    1 year ago

    It’s interesting that people are surprised at these seatwarmers when they’ve only been offering indicators as aftermarket upgrades for decades and yet no BMW owner chose to buy them.