I mean, to Twitter employees he’s already kind of a SpockBeard version of Jo Bennett from The Office:

Now, you all must be in a tizzy. I can see it on your faces, I mean, what’s going on now? I mean, who owns Dunder Mifflin Twitter? Right? I mean, Sabre X? What’s that? Some company I’ve never heard of? Down in Tallahassee Hawthorne? Where is that? Near Mars?