Especially if they’re made in an engine that has been previously optimised, for example.
Like, right now, my Nvidia Geforce Experience app is telling me to update to the “Game ready driver” for Diablo 4.
What is Diablo 4 doing so uniquely that it can’t make full use of the general purpose firmware that is already there? Surely, it wouldn’t have been designed in a way that would run poorly unless Nvidia made a new version that set straight their performance blunders, right? What are they doing here?
Only major gaming studios would have enough reputation to get Nvidia to do anything, but it is also in Nvidias best interest to focus on updates involving the biggest selling games. Both for advertisement purposes and to direct their work. They can put in the least effort for the maximum outcome.