That’s a recent quote from Reddit’s VP of community, Laura Nestler. Here’s more of it: This week, Reddit has been telling protesting moderators that if they keep their communities private, the company will take action against them. Any actions could happen as soon as this afternoon.
Lurkers don’t create content, it’s content that keeps eyeballs, which can then be monitised with ads.
Basically all social media apps, inc reddit, run on the 90-9-1 model; 90% lurk, 9% interact (vote), 1% create (posts, comments).
You can get away with a lot by pissing off 5% of the 90%. You can’t if that 5% is the other two groups.