Reddit forces personalized ads, starts X-like user payment program
arstechnica.com
Like it or not, Reddit wants to "improve ad performance."

I left a couple of months ago. Couldn’t be happier.

The writing is on the wall. The leader thinks the Genius-with-hair-transplants is a superstar, despite destroying a globally recognised brand. Inspired by this, Spez is trying to get Reddit ready for an IPO. This means, maximise profits by any means.

  • FullestEnglish
    41·
    1 year ago

    Ars and Reddit are under the same parent company, conde nast or however that’s all structured. I also have noticed ars seems to write very frequently about Reddit, even if it is usually in a critical light.

    I get mixed feelings about articles like this one.

    • Raxiel@lemmy.worldEnglish
      17·
      1 year ago

      I wouldn’t say they have a disproportionate amount of Reddit coverage, spez’ shenanigans are well within their usual scope. Before the api-pocilipse I don’t remember the last Reddit column they put out.
      It think the editorial direction follows the interests of the kind of readers they get. Not so many Facebook or Tiktok stories unless there’s particularly egregious behaviour. Their readers are too young to care as much about the former and too old to care about the latter.
      Out of all the social media, xitter gets the most, but then every day is clownshoes there. As Reddit started aping them, they got more coverage.

    • Kazumara@feddit.deEnglish
      9·
      1 year ago

      They spell the correct relationship out clearly in the article:

      Advance Publications, which owns Ars Technica parent Condé Nast, is the largest shareholder in Reddit.

      • Thetimefarm@lemm.eeEnglish
        3·
        1 year ago

        No they got bought back a few years later. They’re majority owned by the same parent company as Ars. Tencent also has some pretty big investments in Reddit.

      • ryper@lemmy.caEnglish
        3·
        1 year ago

        It’s at the bottom of the article:

        Advance Publications, which owns Ars Technica parent Condé Nast, is the largest shareholder in Reddit.