It’s weird because countdown has some pretty good shelf stacking going on. The veggies come in a crate, the stacker takes the old crate out, puts the new one in, tips the remains of the last one on top, done.
I suspect that the main reason they are selling courgette like this is because people are buying it. Not me, but sometimes we greatly underestimate how little the average person cares.
I feel like it could be a bit of an opportunity for Countdown?
I know a lot of people are quite vocal about how expensive Countdown is, maybe just go all in on the more “eco” front to shift/revamp their image?
Try and shift their customers behaviors?, or am I being naive and do you think good portion of their customers leave because they don’t get their veges packed like how they are used to.
I feel like it could be a bit of an opportunity for Countdown?
I know a lot of people are quite vocal about how expensive Countdown is, maybe just go all in on the more “eco” front to shift/revamp their image?
Countdown doesn’t want to be the premium supermarket. I worked there many moons ago and they did regular surveys of Pak n Save and New World, where they were aiming to be in the middle.
Woolworths (who own countdown) used to have a Woolworths brand in NZ, seen as premium, and the Countdown brand. They deliberately rebranded the Woolworths stores to Countdown to avoid direct competition with New World.
Try and shift their customers behaviors?, or am I being naive and do you think good portion of their customers leave because they don’t get their veges packed like how they are used to.
I don’t think they are leaving because they aren’t packed. I would suspect Countdown have data that shows when you have only loose courgettes, you get $X of sales. But if you have some packed and some loose, then you end up with a higher dollar figure of sales overall, possibly because some people see the easy to grab pack and so buy it when they weren’t planning on getting courgettes, or possibly it targets a customer segment that doesn’t care about the price so much so they can price them higher for the same thing. A bit like how Sanitarium produces Weetbix and also the Countdown brand Wheat Biscuits, and then they get more money overall because they can sell Weetbix for a higher price to people who don’t care about the price, and sell Wheat Biscuits for a lower price to those that the price is important, making overall more money for the same amount of product.
It’s definitely fascinating! Then you get companies with too much data, like Facebook and Google, providing free tools to websites because they can get valuable data. E.g. Google Analytics is free and tells you about who’s visiting your site and gives you insights, it’s very helpful. It also tells Google who is visiting your site, so by providing it for free it was widely adopted and is used on a significant portion of sites across the internet. Which means Google knows almost every site you go to, even if you never use Google. Facebook does the same by encouraging people to add a “Like” button to their site or “Log in with facebook”.
I can’t remember where I saw it, and I can’t find it now, but there was some video or article talking about this (maybe Jon Stewart or something like that?) where they pointed out one of the ad companies (like Google or Facebook or another big one) had a targeting category where you could choose for your ad to be shown to “users who have had their teenager killed in a car crash in the last year” or something like that. I wish I knew where I saw it.
Sheesh that last bit really makes you realise how much power they have now.
I really enjoyed reading Mindf*ck by Christopher Wylie around the Cambridge Analytica scandal, and the part where he talks about how they used to call up random strangers with their whole life in a dossier for fun, and ask them questions knowing what the answers would be was quite eye opening.
He said Facebook basically knows you the best, even moreso than your friends, family and partners because with each of them you have your secrets, but Facebook looks through all that.
Facebook apps even run their own internal browser so they can watch what you do on sites that you went to from a Facebook link.
Plus they have Facebook profiles of people that don’t have accounts, so even if you don’t have facebook they are still collecting all the data they can about you.
Seriously? They aren’t even individually wrapped, just all in the pack together! If you gonna do this at least go all in.
Countdown is literally paying lip service to the environment. I guess it’s all part of cost minimisation that they don’t need people stocking shelves.
Really glad in Wellington we have decent farmers markets to go to.
It’s weird because countdown has some pretty good shelf stacking going on. The veggies come in a crate, the stacker takes the old crate out, puts the new one in, tips the remains of the last one on top, done.
I suspect that the main reason they are selling courgette like this is because people are buying it. Not me, but sometimes we greatly underestimate how little the average person cares.
I feel like it could be a bit of an opportunity for Countdown?
I know a lot of people are quite vocal about how expensive Countdown is, maybe just go all in on the more “eco” front to shift/revamp their image?
Try and shift their customers behaviors?, or am I being naive and do you think good portion of their customers leave because they don’t get their veges packed like how they are used to.
Countdown doesn’t want to be the premium supermarket. I worked there many moons ago and they did regular surveys of Pak n Save and New World, where they were aiming to be in the middle.
Woolworths (who own countdown) used to have a Woolworths brand in NZ, seen as premium, and the Countdown brand. They deliberately rebranded the Woolworths stores to Countdown to avoid direct competition with New World.
I don’t think they are leaving because they aren’t packed. I would suspect Countdown have data that shows when you have only loose courgettes, you get $X of sales. But if you have some packed and some loose, then you end up with a higher dollar figure of sales overall, possibly because some people see the easy to grab pack and so buy it when they weren’t planning on getting courgettes, or possibly it targets a customer segment that doesn’t care about the price so much so they can price them higher for the same thing. A bit like how Sanitarium produces Weetbix and also the Countdown brand Wheat Biscuits, and then they get more money overall because they can sell Weetbix for a higher price to people who don’t care about the price, and sell Wheat Biscuits for a lower price to those that the price is important, making overall more money for the same amount of product.
Hmm interesting insights!
I think the data that companies gather on behavioural aspects is fascinating.
It’s definitely fascinating! Then you get companies with too much data, like Facebook and Google, providing free tools to websites because they can get valuable data. E.g. Google Analytics is free and tells you about who’s visiting your site and gives you insights, it’s very helpful. It also tells Google who is visiting your site, so by providing it for free it was widely adopted and is used on a significant portion of sites across the internet. Which means Google knows almost every site you go to, even if you never use Google. Facebook does the same by encouraging people to add a “Like” button to their site or “Log in with facebook”.
I can’t remember where I saw it, and I can’t find it now, but there was some video or article talking about this (maybe Jon Stewart or something like that?) where they pointed out one of the ad companies (like Google or Facebook or another big one) had a targeting category where you could choose for your ad to be shown to “users who have had their teenager killed in a car crash in the last year” or something like that. I wish I knew where I saw it.
Sheesh that last bit really makes you realise how much power they have now.
I really enjoyed reading Mindf*ck by Christopher Wylie around the Cambridge Analytica scandal, and the part where he talks about how they used to call up random strangers with their whole life in a dossier for fun, and ask them questions knowing what the answers would be was quite eye opening.
He said Facebook basically knows you the best, even moreso than your friends, family and partners because with each of them you have your secrets, but Facebook looks through all that.
I haven’t read that book! I’ll put it on my list.
Facebook apps even run their own internal browser so they can watch what you do on sites that you went to from a Facebook link.
Plus they have Facebook profiles of people that don’t have accounts, so even if you don’t have facebook they are still collecting all the data they can about you.
Oh for sure, people are lazy and I guess what is apparent in the world is that we are all for things as long as it doesn’t impact us.
Personally I love getting up early on a Sunday morning and visiting markets. Fresh air, coffee etc.
Plus we bought a head of broccoli two weeks ago and it’s still in the fridge and good to eat
I got broccoli for $1.50 from the market today… it won’t still be good in 2 weeks but it beats $4 at the supermarket!