For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.

Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7

Highlighting carlcook’s advice:

dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.

  • Ziggurat
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    1 year ago

    I feel like it’s 2 different market segments.

    Starbuck and othes fancy coffee shop I am in town, look for clean toilets and wifi so I’d pay 10 € to get them

    Instant I am camping, (and sometimes indoor without coffee machine) and want a coffee