Some friends have websites. I encourage them to do. But they have them only to publish contact info, opening times, and a couple of photos of their business. What would be the best fediverse platform for this? Of course being able to post/toot news every now and then, is also a good feature.
Matrix is really closer to federated Telegram. It doesn’t have servers in the way Discord does and has no support for voice channels, a major part of Discord.