Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
People should be boycotting bud light because it’s awful not because of their ad.
What I don’t get is all the people pointing out Bud Light doesn’t taste good like it’s a recent discover or new change…
Like, do you all really think people are out their drinking shitty light beer because they like the taste?
They’re drinking it because it’s cheap and they can drink a case a day by themselves.
Hell, back in college if someone showed up with Budweiser, they got shit for wasting money on “expensive” beer. Normally everyone just bought whatever was the cheapest option, because how it tasted was the absolute lowest priority when getting enough booze for 50-100 broke college kids to binge drink.
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