- cross-posted to:
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- Twitch made a change nobody liked
- Everyone made it clear they didn’t like it
- Twitch listened and went back. Isn’t this what we wanted?
The problem is, Twitch claimed on Twitter that they’ll be reversing the change immediately, but when you look at the “updated” policy, it still contains some of the changes that nobody likes. This is all explained in the video that’s been linked in the post.
Sounds like they intentionally overstepped the line so that pulling back would make it seem like “they listened”, when in reality it was just a way of them putting other slightly less shitty policies through with less backlash.
And then, later, when the current batch of awful is accepted as the new norm, they’ll reintroduce the more egregious stuff. It’s almost like they’re taking cues from the video game industry…
iirc they just went ahead and implemented a large swath of the policy changes anyway, and hoped nobody would notice the doublespeak.
“We’re sorry we’ll change it dont be mad dont be mad oh no”
Prime example of corporate greed, we’re seeing it at Twitch and Reddit.
It just makes obvious that these folks don’t really understand their own business if they can’t foresee why a change will harm creators/users.
Just waiting on Fediverse streaming platforms to get to the point where streamers can make a living self-hosting or co-op hosting. It’ll be a while yet, but if the Fediverse user base hits the point where they’re a big built in audience, then it will really open up the possibilities for people to get away from these awful companies.
We need a viable alternative for both streaming and video hosting. YouTube routinely tries to push awful policy changes just as often as Twitch does.
PeerTube’s pretty good, and fit for purpose for most people wanting to publish pre-recorded video.
Plus, you can subscribe to PeerTube channels from Lemmy (e.g. [email protected] (https://neat.tube/c/techlore/videos))
The problem, I think, is that PeerTube (and Owncast) don’t effectively do the parts that content creators™ find valuable - wide distribution/discoverability and linking content to ads for a profit incentive.
If you want to make content or stream as a hobby, these things can make sense. If you already have a large following then you might be able to convince that following to join you on one of these alternatives. Anything in between… I’m not sure it’s very compelling for most.
It really depends on what one’s revenue model is. There’s a lot of potential for viral discoverability thanks to the ‘boost’ propagation model of the fediverse, and so direct sponsorships should be maintainable, given a growing and engaged population here.
End-cap and interstitial ads revenue is much more complicated issue. Advertisers that like dealing with single entities, like YouTube or Twitch, are going to be a completely different nut to crack. And that’s assuming PeerTube admins have, or gain access to, instance-level ad management tools.
But it’s doable. It’ll require some work, and an active audience, but it’s right at a cusp.
I can see that as a community, but nothing shows up in it.
I am particularly concerned that among all this highlighting of the sponsorship rules, nobody is talking about the new rule taking multi-streaming away from all users. That is a big deal for smaller streamers who are trying to find audiences and expand, and it seems like there is no pushback on this point and no intended change to the policy.
My guess would be those that multi-stream can afford to no longer care about Twitch and those that don’t will continue not to. Twitch is far from the only viable platform for streaming and I think most streamers know this.
Seriously how greedy can you be? Didn’t they already recently push the 50:50 split onto Streamers?
I’m completely out of the loop. What happened with Twitch ?
Twitch changed the rules for how streamers could do sponsored content. Banned any kind of baked in audio or video ads, banner ads, etc. Also didn’t allow any branding (of the streamer or a sponsor) to cover more than 3% of the screen space meaning that streamers couldn’t have a logo with their name or other socials on the stream.
These changes came almost immediately after they announced new advertising tools, so it seems like they’re trying to force streamers to advertise in a way that they get a cut of the advertisement revenue.
The greed on plain display here is egregious. This is going to kill charity streams, especially big ones like Games Done Quick. They make millions per year, of which Twitch gets their share, but they want more, because the graph must always go up and to the right because investors are monsters.
Twitch’s new ad rules will hurt streamers, charities, and brands - Twitch’s new rules governing how certain kinds of ads can be displayed has caused confusion, fear, and anger among streamers. Update June 7th, 6:10PM ET: On Wednesday evening, Twitch walked back the new ad rules described in this story. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” the company said. Note: the new ad rules still apply in terms and conditions. https://www.theverge.com/2023/6/7/23752437/twitch-new-ad-rules
Thanks to you and to the others who replied for summing it up for me!
- Introduced a new rule that restricted streamers from streaming on Twitch and competitor platforms simultaneously, so they have to stream on Twitch exclusively
- Tried to ban external sponsorships for streamers but backpedaled (as seen in this tweet)
Ugh these closed systems! They have too much power!
