• BraveSirZaphod@kbin.social
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    1 year ago

    They don’t directly sell data, nor does Google. They analyze and use that data to sell targeted ad space.

    There are data brokers that gather a ton of data and openly sell it, but Facebook isn’t one of them. Their customer data and the resulting ability to sell extremely specific ad space is probably their single most valuable; why would the sell it itself when they can sell the access it grants instead?