Maybe (HBO) Max Just Isn’t Worth It
www.wired.com
Once a fan favorite, Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Warner Bros. Discovery, but what about viewers?

Interesting article about how HBO/Max is raising prices while it’s starting to lose customers. Can the number crunchers in finance and marketing at this channel (and others) find the right balance?

  • Ashyr
    7·
    1 year ago

    Losing 700,000 customers in 3 months seems pretty bad.

    • toasteecup@lemmy.worldEnglish
      6·
      1 year ago

      Could be but I feel like we lack context. 700,000 is a number but large or small depends on what we’re comparing it to.

      Update: just read the article and no real numbers are given. I feel like that’s typical for wired? Not sure, but I don’t remember reading a wired article and ever saying “I feel confident enough to have a data based opinion regarding this subject”

      • Ashyr
        2·
        1 year ago

        If that’s a net loss, and it appears to be, that’s really bad.

          • Ashyr
            2·
            1 year ago

            I don’t, but I’m not sure they’re releasing those numbers. The reason I assume a net loss is a quote from the article.

            Max’s subscribers have been “relatively flat” for nearly a year, and the service also lost subscribers in the quarter previous to this one.