• Blapoo@lemmy.ml
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    1 year ago

    When they said AI would spawn new industries, I didn’t see “Virtual Brand Persona” coming.

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    "We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control.

    She earns just over € 1,000 per advert, and has recently become the face of Big, a sports supplement company, and as if that weren’t enough, she uploads photos of herself in lingerie to Fanvue, a platform similar to OnlyFans.

    But there are no photo shoots, no wardrobe changes, just a mix of artificial intelligence and design experts who use Photoshop to make it possible for the model to spend the weekend in Madrid, for example.

    After analysing trends, they realised that oriental culture had become very Europeanised in recent years, so they tried to capture this in her pink hair and gamer side.

    “They want to have an image that is not a real person and that represents their brand values, so that there are no continuity problems if they have to fire someone or can no longer count on them,” says Cruz.

    The agency believes this could help bring down market prices and give a boost to small companies that cannot afford big advertising campaigns.


    The original article contains 847 words, the summary contains 192 words. Saved 77%. I’m a bot and I’m open source!