That’s awesome!
I have yet to understand why this works. I go for a walk on a certain day and people give money to something I choose for them, and their donation to the thing I chose is based on me walking?
It clearly does work, and it supports great causes, I just don’t get it.
They get sponsors for the event.
Yes. But why does a sponsor donate because of the event, but they may or may not give without the event? Why is a planned walk such an effective way to bring attention to a cause and such an effective motivation to donate?
Is part of their advertising budget. The people running are a captive audience they can advertise to and their logo can be on the tee shirts the runners receive.
If you wear that shirt later that’s more exposure for the money.
So the answer to your question is its the same reason you might buy space on a billboard. Instead of giving those dollars to a billboard company they’re giving it to the cause and getting their name plastered all over it. If it’s effective they’ll keep doing it.
an organized event gives more publicity, online and offline, to the sponsor than if they just announced that they’re donating the same amount.
