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They’re not writing in binary. They’re defining a base 10 number that is 0.11, followed by a single 0, then 1, then two 0s, then 1, then three 0s, then 1, and so on. The definition ensures that it never repeats, but because it only contains 1 and 0, it would never contain any sequence with the numbers 2 through 9.
No problem!
Firefox Desktop: Settings - Home panel - uncheck “Sponsored shortcuts” box.
Firefox Mobile: Settings - Homepage - uncheck “Sponsored shortcuts” box.