I have a rando Ryzen HP with fans, and my friend’s M1 air does get hotter while gaming / sustained loads lasting 5-15 minutes. And yes the Ryzen does use more power, but it is also less powerful, but not by an insane margin.

This is why closed ecosystems can backfire greatly. There is no other MacOS device you can buy with reasonable built in storage.

The worst thing that can happen for apple is that they have to be more clever / careful with the graphs and language they use for their keynotes and websites.